Press Release: Joyboxx Adult Toy Box Now Made in the USA!

Updated: Jul 4, 2018




July 3, 2018 - SEATTLE, WA - Passionate Playground LLC, a female founded, veteran and LGBT owned company announces the successful onshoring of its product manufacturing from China to Washington State, USA.

The upstart company disrupted the multi-billion dollar adult retail industry in 2014 by releasing Joyboxx® + Playtray™- The world’s only patented, antimicrobial storage box system that protects people, furniture and adult toys before, during and after use.

Joyboxx inventor and Passionate Playground Founder/CEO Deborah Semer determined that the lower cost of goods (COGS) were neutralized by the inconsistent manufacturing and shipping process after four long years of problematic manufacturing in China.

Semer stated, “Our onshoring decision had nothing to do with current political climate of the US-China “trade war.”  We started looking for alternatives a year ago after a series of epic manufacturing ‘war stories.’  I will admit, we are very happy with the timing!"

Semer spent time looking for alternatives to Chinese manufacturing that could compete with their price. She said, "The quality and expertise of the US factories I visited were night and day compared to the factories in China and Mexico. I actually cried from relief at my first US production meeting.” 

Passionate Playground investor Jillian Murphy is not only an immigrant-turned-US citizen, but also a medically retired US Army combat veteran who served 16.5 years as a lesbian officer under “Don’t Ask Don’t Tell.” When asked what this timely move means to her, Murphy said,  “Having Joyboxx made in the USA means a lot to me!  I have served this country abroad, I pay taxes and I believe in the values and quality here. I know the increase in price will be worth it.”

Joyboxx + Playtray are dishwasher safe and made from BPA free, food-grade, recyclable plastic with an antimicrobial additive. In addition to being the leading adult toy storage system, it is also a popular ‘stash box’ that protects cannabis, medications and other legal products from children, pets and prying people.  

The first Joyboxx Made-in–the-USA production is scheduled to begin this summer with Semer overseeing and enjoying every manufacturing moment. 

Joyboxx is available at on Amazon, Groupon and other retailers.


About Passionate Playground LLC

Passionate Playground LLC is a Seattle-based company founded July 17, 2013 by Deborah Semer, the former Seattle Arts Commissioner, Executive Director of the PNW Chapter of the Recording Academy (GRAMMY® Awards) and Co-Founder of the nationally recognized Operation Ward 57.  Semer and her powerful group of female funders are dedicated to shaping the future of health and wellness by innovating body safe products for passionate people. 

Passionate Playground and its first two patented products Joyboxx and Playtray and have been nominated for many awards and featured in top media outlets such as; Glamour Magazine, Playboy TV, MTV News, Buzzfeed, Core 77, The Stranger, Elite Daily and more.

Contact: Deborah Semer

Office Phone: (206) 414-1805

Official Website:

Social Media:

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